About
Senior Graphic Designer | Project Management | Art Direction | Branding | Creative Problem Solving
Summary
Experienced, detail-oriented Senior Graphic Designer with 10+ years of delivering innovative design solutions. Proven ability to excel in collaborative, fast-paced environments, consistently meeting deadlines and budget constraints. Strong project management skills, including scoping, delegating, and resolving roadblocks. Conceptualizes and implements design solutions, ensuring adherence to brand standards for a cohesive visual identity. Excellent communication skills, effectively conveying both technical and aesthetic design aspects. Proactively identifies process improvement opportunities and shares best practices. Provides mentorship and training to team members. Inquisitive problem solver committed to ongoing learning and career advancement.
Professional Experience
Communications Coordinator @ Southeast Health District
Designed and produced communication materials and marketing collateral to enhance visibility for public health programs and increase community engagement.
Created and managed digital and social media campaigns, analyzing performance metrics to refine outreach strategies.
Developed press releases, website content, and social media updates, ensuring consistency with organizational goals.
Collaborated with communications staff to monitor audience engagement and deliver actionable insights through detailed performance reports.
CX Graphic Designer @ Florida Blue
Designed and produced a variety of print and digital materials, including environmental branding, presentations, and animations, to elevate customer experiences.
Collaborated with Human-Centered Designers to create low-fidelity and high-fidelity prototypes to test and refine design concepts with users, incorporating feedback through iterative design cycle
Maintained brand consistency across all deliverables while meeting tight deadlines in a fast-paced environment.
Co-lead design workshops and brainstorming sessions to generate innovative solutions and foster a user-centered design mindset within the team.
Assisted in-depth user research through interviews, surveys, usability testing, and ethnographic studies to understand user needs, pain points, and motivations.
Directed the design and production processes for print and digital publications, ensuring high-quality visual content.
Managed workflows to meet strict deadlines while maintaining creative excellence.
Led a creative team, providing mentorship and fostering a culture of innovation.
Senior Designer @ Florida Blue
Spearheaded the design and development of training materials, branding campaigns, and digital content that enhanced employee and leadership development initiatives.
Delivered creative solutions, including visual identities, UX/UI designs, prototypes, and interactive content, ensuring alignment with brand standards and strategic goals.
Led the redesign of SharePoint pages, streamlining user experience and ensuring brand consistency across internal platforms.
Developed branding strategies and design templates for leadership programs, positioning the team as thought leaders in organizational development.
Created executive-level presentations, utilizing design principles to clearly communicate strategic goals and complex concepts to senior leadership.
Mentored and supported junior designers and interns, fostering professional growth and collaboration.
Graphic Designer @ Florida Blue
Developed innovative print and digital training solutions that simplified complex learning concepts for the Learning & Development (L&D) team, enhancing training effectiveness.
Introduced scalable design templates and toolkits that accelerated project timelines and optimized resource allocation.
Co-created and documented end-to-end design workflows, improving intake processes and handoff efficiency.
Supported hiring and onboarding efforts, contributing to the growth of the design team.
Chaired weekly design meetings, fostering collaboration and knowledge sharing through initiatives like Tuesday Tips and Trivia Thursday, which encouraged team engagement and bonding.
Graphic Designer @ Body Central
Managed print and digital design projects, ensuring timely delivery in a fast-paced environment.
Created in-store marketing materials, including signage, window displays, and promotional collateral.
Designed digital assets for email campaigns, website updates, and web banners.
Collaborated with the team to define design direction for photo shoots.
Retouched and color-corrected product images to align with brand standards.
Assisted with in-studio product photo shoots and design documentation.
Prepared and packaged final artwork for print production.
Graphic Designer & Marketing Specialist @ Okefenokee Technical College
Led two major rebrands, overseeing full redesign and creative direction for one, and logo development for the other.
Managed marketing, advertising, and brand consistency across all platforms.
Designed publications, billboards, and signage; directed both in-house and outsourced projects.
Directed creative for radio and commercial shoots, ensuring alignment with the college's brand.
Coordinated design projects, managing vendors for timely delivery, quality control, and budget adherence.
Created copy for print, web, radio, and other media; maintained social media presence.
Managed website content, including homepage updates and news articles.
Planned and coordinated large campus events in partnership with the Public Relations Office.
Mentored interns and managed projects, educating non-design staff on design principles.