Rebranding + Visual Identity + Collateral + Copywriting
IMPACT Teen Center is a safe, welcoming space dedicated to helping teens make informed and healthy choices. With a mission focused on promoting abstinence, reducing teen pregnancy and STI rates, and supporting adolescent well-being through education and access to confidential healthcare services, IMPACT serves as a vital resource in the community.
I led the creative direction and design for a full visual refresh of the IMPACT Teen Center. This included developing a cohesive identity system that would resonate with teens while maintaining trust and credibility with parents and healthcare professionals. From logo design and print materials to social media graphics and environmental signage, every touchpoint was designed to reflect the center’s values.
